Contact
Browsing the archives for the books tag.
Subscribe

Free In Search of the Obvious Book Summary at TradePub

June 12, 2009
nuflux
Giveaways
Levaquin Tendinitis Breast Augmentation Lift Photo Cytomel With Synthroid Hgh Supplement Ultimate Hgh Hoodia Power Pop Raleigh Nc Breast Augmentation Lenght Of Implants Hoodia From Richardson Labs Lisinopril Lidoderm Dosing And Side Effects Of Prednisone Actos Drugs Heart Disease Prilosec Tramadol Veterinarian Dangers Of Ventolin Allegra Pregnancy Lisinopril Pictures Viagra Supplies Withdrawl Symptons Lexapro Prednisone Memory Loss Hoodia Not Working Zanaflex 4mg Uses Medicine Neurontin Date Geodon Introduced Hgh Performance Workforce Study 2004 Coughing And Celexa Information On The Drug Risperdal Toprol Xl Interaction With Cpap Dextromethorphan Hydrobromide Claritin Buy Augmentin Mexico Ibuprofen And Celexa Myleen Clas Clomid Ovulation Dates Homemade Purim Costume Ideas Rainbow Brite Collector Generic Viagra Melt Tabs Tadalafil Cialis Safety And Efficacy Triphala Guggulu Prozac Overdose And Movement Disorder Lamictal Versus Lithium Prometrium Cheap Gastroparesis Lamictal Flomax Prostate Zoloft With Roboxin Levitra Do For Men Pozen And Naprosyn Aldosterone High Dose Prednisone Zoloft Affect On Male Fertility Toprol Xl Q10 Prednisone Use In Dogs And Dosage Pros And Cons Premarin Cost Of Lipitor

TradePub has a free book summary of “In Search of the Obvious” by author Jack Trout. In his book, Trout explains marketing to both insiders and the general public. Also included is the e-newsletter “Executive Book Alert”.

In this book, marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. Instead of focusing on segmentation or customer retention or search engine optimization or data mining, marketers should be searching for that simple, obvious differentiating idea. Marketers not looking for the obvious had better have a very low price.

Trout writes about real-life brand examples to bring the positioning principles to life for marketers. But you don’t need to be in marketing to appreciate his invaluably obvious thinking.

No Comments
Tags